HELLO, CASEY!

your Style Guide

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Affluent + discerning homebuyers who are able to substantially invest in quality craftsmanship and a personalized, luxury building experience.

  • Educated professionals who appreciate expertise and attention to detail, as well as approachability and down-to-earth relationships with service providers.

  • Lifestyle-, health-, and relationship-oriented consumers who are willing to spend on their preferred aesthetic and desired amenities.

MESSAGING EMPHASIS

Timeless
Sophistication

Exemplary
Professionalism

Refined
Simplicity

TAGLINE options

  1. Handcrafted. Classic. Curated.

  2. Handcrafting timeless luxury.

  3. Elegant homes, elevated living.

Moodboard

FONTS

Header 1

Header 2

Header 3

Body copy

Mauren Extralight All Caps


Mauren Extralight


Sweet Sans Pro Medium


Mrs Eaves

COLORS

#F8F8F5
Crisp White

#EEECE9
Oat

#E1DACA
Santal

#C1B6A4
Cashmere

#555050
Charcoal

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

next steps

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.